Subversion, A Visual Compilation
Hello friends and welcome to another edition of our blog Why Aren’t You Famous Yet? I know we promised you a Mean Streak POC drop this week but unfortunately mid way through our editing our Dan experienced a tragedy in her life that she needed to take time off for. So instead you’ll be hearing from me, Fred this week about a hugggggeeee announcement we’re stoked to share!
Being an entrepreneur means having an eye on the big picture, being 3 to 5 years ahead while working on what small things will get you there, today. One of Fred&Dan’s pillars is to uplift the voices of creatives that haven’t traditionally been spotlighted.
Enter stage left, the newest addition to our business. We are proud to present a Fred&Dan Production’s ZINE!
Girl what is a zine, you ask?
A zine is a self published small-circulation magazine! Zines started in the ‘70s and ‘80s as fanzines or pieces of media to define the culture of the time, specifically during the punk era, but it can be traced all the way back to the 1930s when people made science fiction and horror fanzines. Basically, it’s a way for people to put out their own form of media without needing permission.
At the end of last year Janette and I sat down and without judgment, filter, or explanation went through any and everything we’d like our business to become. Remember, eye on the big picture. We talked about how we could give space for more artists as a small boutique production company, because at the end of the day, whatever the medium, that’s our goal. One of the things we also talked about is how we love that certain businesses see their lane and say, let’s also do something totally outside of that as well. We love a company that doesn’t subscribe to social norms. Companies like A24, Magnolia, and TeaTime are all trailblazing that going outside of their own boxes type of thing.
So four times this year we will be releasing this virtual zine here and on our website! The zine is a compilation of artists showcasing what the zine’s prompt means to them. Our hope is that this zine will be a curated vibe (as the gen z’s say) that Fred&Dan throws into the ether. We want it to make you see the prompt in a new way, and wholly entertain you. For our first Zine we decided the prompt is subversive.
To subvert is our jam. We may write irreverent scripts but we always write scripts to make you think. To take the constructs that Janette and I find interesting, stupid, or important to exploit and undermine them in an entertaining way. That’s why you can always find a deeper layer to our scripts, yes even the one about the plight of millennials.
We have gone so far as to say that Fred&Dan is irreverent media for the subversive mind. I mean our logo is two old men on a beach eating ice cream! We hope it undermines the men who think they run Hollywood because that is what gets us up in the morning, people!
We’re so excited to show you this new aspect of Fred&Dan and hope you find our chosen artists as awe inspiring as we do.
If you have any questions, inquiries, or want to chat with us about the zine please don’t hesitate to reach out! You can email us through our contact page, or email us at fredanddanprod@gmail.com
