2023 and Me (and You and Fred&Dan)
Welcome to another edition of our blog Why Aren’t You Famous Yet? We hope you all had a restful and lovely holiday! If you watched, read, or listened to anything you loved shoot us an email!! We’d love to hear about it.
Welcome back! The New Year can be an excellent time to reflect on the past year and plan ahead for what’s next. We have lots of things in the works over at Fred & Dan. As I said in our last newsletter, we are always looking to stretch ourselves creatively and we have plenty of things brewing in the months ahead to do just that.
Last time we spoke, we mentioned that we were doing a mini writers retreat before the holiday. We spent four days together at Giovana’s place and had an amazingly productive time! Besides working on our script The Fox and the Moon (and planning out our pipeline for other scripts for the year) we also had a lot of time to reflect and talk out the future of Fred & Dan - we are both incredibly ambitious creative people with passions in multiple areas, not just screenwriting. So while writing scripts will always be our main goal, we also talked about the other forms of media that we long to explore as the company moves forward. We don’t just want to be incredibly successful writers -- we want to help shape the future of media and believe we have the vision to do so!! We’ll tell you more about what we have planned over the coming months, but we are so excited for the direction that Fred & Dan is headed.
Along with talking about the future of the company, we wanted to make sure our mission statement aligned with what we hope to accomplish. We spent a morning writing down words that we associate with our writing, and dare I say, brand, and tried to connect it into a coherent thought that we could put on our website. The two words we kept coming back to were subversive and irreverent so we crafted the following updated mission statement:
“A subversive production company that takes what you see and turns it on its head to answer the bigger questions of the human experience. But surprisingly… upbeat!”
Iykyk about that last bit.
If you look at the homepage of our website you’ll see our new tagline: “Subversive media for the irreverent mind.”
This is the energy we are going to be taking with us into 2023 as we grow our business, explore new creative endeavors, and write new scripts. We will be going back to our regular Friday newsletters so I’m sure we will be telling you about all the twists and turns that are to come over the next few months.
If you’re thinking of creating a ~grand plan~ for the next year (or two years.. Or even five years), here’s how we developed ours:
First we wrote down our main/ultimate goals. This opened up the conversation into what our values are, how we want our company to embody those values and what is the physical manifestation of those goals
We then broke it down into categories for our business - scripts, other media, business expansion, and personal goals (that relate to our business)
We then broke it down EVEN FURTHER into goals for the quarters through the next year. Obviously you can do it by month, weeks, or whatever works for you!
We decided this year we are dreaming big and manifesting what we want our future to look like. We wrote down our biggest dreams and highest hopes, because there is no harm in writing it down. Sometimes seeing a goal physically on the page unlocks your subconscious. Studies show that once you see it you’re more likely to unconsciously take steps to achieve it throughout the year!
We wrote all of this down the old fashioned way - pen & paper on a giant posterboard (in different colors and with small drawings because I can’t help myself), but I also love Canva as a resource to create online, and they even have a collage option now where you can craft a vision board!
We’d love to hear about your goals for the next year! Below is a picture of ours with our very important business partner (Binx the cat) sitting on top of it. We don’t want to show the whole thing, we want some things to be a surprise this upcoming year ;)
Xoxo
Fred & Dan
